You Bring the Question.We Analyze and Act Together.
Why isn't my practice, consultancy, or other service business as profitable or satisfying as I want it to be?
Will my business idea work?
My working life has changed. What direction should I take now?
Consulting to help you examine your situation, choose a course of action, and put it into practice.
Request a Free 15-Minute ConversationThe Work
Areas of Work
Strengthen Your Practice, Consultancy, or Other Service Business
Examine what limits your business, from your client or patient mix and fees to services, costs, and operations. Then put agreed changes into practice and adjust as you see the results.
Plan and Launch a Business
Test whether your idea can work by examining the market, your customers, the finances, and operations. Then develop your business plan and prepare for launch, with feedback on each draft and on your financial projections.
Make a Work Transition
Whether you are changing careers, looking for work after a job loss, or redefining work after retirement, assess realistic options and choose a direction. Then pursue it, with feedback on materials such as your résumé or LinkedIn profile.
The Approach
Define the Problem. Then Put a Plan Into Action.
The problem you first identify is not always the one that needs solving.
A therapist in private practice may say, “I need more patients.” The real issue may be patient mix, fees, or operations.
A person planning a business may focus on the launch. But first, will enough people pay for what is offered?
After a job loss, the first thought may be another job like the last one. But is that still realistic, and does it still make sense?
The first meetings test the problem you bring against the evidence. Once a course of action is chosen, Diana works with you as you carry it out: you do the work between meetings, and she provides tools, reviews your progress, and helps you adjust.
From Clients
What Clients Say
“Diana helped me develop a new direction for my psychotherapy practice. I was initially hesitant about using AI. With Diana’s help, I learned how to set it up securely and where to use HIPAA-compliant platforms. We figured out how to reduce my administrative and marketing load, and I even created a training to teach other therapists how to use AI in their work.”
Elena Khazanova
Psychotherapist and Trainer
“After two decades as a Career Counselor, I wanted to expand the scope and offerings of The Middleburg Group but needed an outside voice with business expertise to help me. Diana was the perfect support I needed. She helped me identify my options, choose the most promising option, and together we wrote a business plan that gives me a clear path forward. Thanks to her positive encouragement and advice, I’m well on my way to making ‘Your Key to Success’ for mid-life elders a growing business.”
Margaret New, Ed.D.
President, The Middleburg Group
“Less than a month after I left federal service, I was overwhelmed and struggling to imagine what came next after a lifelong career in international development. Diana understood that this wasn’t as simple as finding another job. She showed me that changing direction didn’t mean losing what I had built. She helped me see my experience differently and recognize how much of it could carry forward. More than a year later, I still draw on her advice and lessons.”
Liz M.
Strategic Operations Leader
Background
A PhD in Psychology With an MBA
Diana combines business analysis with an understanding of how clients, customers, and employers make decisions. She has advised more than 175 entrepreneurs and more than 1,000 Peace Corps Volunteers and Foreign Service officers in career transition.
More About Diana